ARTICLE: New Yorker on Tab fans mentions Prof. Isaacs
The New Yorker (Feb. 6, 2006) has a Talk of the Town piece about the journalists who still drink Tab soda. Among those mentioned: Prof. Stephen D. Isaacs.
Steve Isaacs, a self-described “Tab nut” and former Washington Post editor who teaches at the Columbia Journalism School, has been told by several doctors not to drink it. “I tell them to go to hell,” he said recently. Isaacs used to work at CBS, where his boss, Van Gordon Sauter, often drank two Tabs at breakfast. Now Isaacs may be the most influential Tab advocate in the business: he begins each semester by holding up a Tab and asking students to come up with a hundred story ideas inspired by the can.
The entire story is here:
http://www.newyorker.com/talk/content/articles/060206ta_talk_mcgrath
